Lyka's Adventure Campaign Site
Project Lyka is a collaboration between Penguin Group (Australia) and Connected Sparks (Lance Weller, co-founder of Connected Sparks). The concept is to introduce a new way of storytelling and reading experience for children where they can engage with Lyka (the main character in the story) to help them and their parents discover and design the world around them. This is a campaign site for the launch of Lyka's Adventure Lab around the globe, the book series, app and plush toy. Characters, story and contents are copyright to Penguin Books Australia.
