Pages above is only a few example of the comprehensive styleguide developed for the brand.
Penguin Random House HR Branding
Introducing the Penguin Random House human resources brand. Belong, Contribute, Grow: Three compelling action words. Combined, their impact is both broad (covering the goals we aspire to) and specific (for the actions we take on the way to success). Underlined text is not only a clever reference to our external brandmark. When marked on a paper manuscript, underlined text is a request for a change to italic - so this element also points to transformation, collaboration, dynamic action and the trade of publishing. The brand champions efficient communication, with depth of meaning. Bold images combine with the written word for a communication style that is direct and clear, playful and elegant. Presented in this context, internal messages will speak for the company and to individuals.