Southern Eye Centre & Day surgery website redesign
Southern Eye Centre wanted to refresh the tired and outdated website during a hosting change. We performed an audit of the existing site and gathering information, updates and content that they want to include in the new site. We were able to come up with a new content structure incorporating all the new sections, updates and information.
I went away and worked on the wire-frames for this new content structure, testing and editing along the way, keeping in mind the user journey that was established.
I then moved on to the visual design for this website, coming up with guidelines and visual identity that coincide with the logo and the value of this business. I was collaborating with a developer for this project, transferring design specifications, context, and assets for implementation through inVision, Zeplin and Adobe CC.
My Role: project management, web design, journey mapping, information architecture, wire-framing, prototyping, design strategy, design system and UI/UX.